The Last Coach You’ll Ever Hire.

Scott Leune coaches you through a proven 10-phase roadmap, and his team works inside your practice to implement every phase, until you’re finally operating as the CEO.

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Register for our FREE webinar. See exactly how the CEO Coaching Program works, and how we help you implement it, before applying or scheduling a call.

The Wall Every Practice Owner Hits.

You already know what’s broken. The phones aren’t converting. Case acceptance is inconsistent. Hygiene is leaking production. The schedule has holes. Your team needs more leadership than you have time to give. And every consultant you’ve worked with hands you another binder, another framework, another idea, but never the help to actually put it in place.

That’s the gap the CEO Coaching Program closes. You’ll be coached by Scott Leune through a structured 10-phase roadmap, and his expert team will work alongside you to implement every phase inside your practice. No more disconnected advice. No more sitting on strategies you’ll never execute. Just progress, phase by phase, until you’re running the practice as the CEO it deserves.

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The 10-Phase CEO Coaching Roadmap

This isn’t a one-size-fits-all course or a library of videos you’ll never finish. It’s a structured, sequenced roadmap that addresses every major area of practice performance, and it’s implemented with you, not handed to you.

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1

Financial Mastery

Cost control, P&L diagnostics, merchant fees, supply costs, lab management, and SEO spend, built so you can see exactly where every dollar is going.

2

Before the Patient Arrives

Phone conversion, scheduling protocols, no-show reduction, and front-office systems that turn calls into kept appointments.

3

After the Patient Arrives

Case acceptance, collections, reappointment systems, and bonus structures designed to maximize production from every patient.

4

Hygiene Optimization

Prevention systems, periodontal protocols, assisted hygiene, and hybrid compensation models that turn hygiene into a real profit center.

5

Leadership Foundations

Executive presence, communication, emotional intelligence, culture, and retention, the skills that separate owners from CEOs.

6

Strategic Planning & New Patient Growth

Mission, credo card, competitive advantage, and new patient acquisition strategy built on what actually works in your market.

7

Meetings & Organizational Alignment

Leadership cadence, staff meetings, and accountability systems that get your team rowing in the same direction.

8

Human Resources

Org charts, performance reviews, legal hiring, onboarding, and progressive discipline, done the right way and protected legally.

9

Growth, Marketing & Strategic Transitions

Marketing analysis, phone systems, outsourcing, and strategic pivots that move the practice forward.

10

Valuation, Exit Strategy & Wealth Creation

EBITDA optimization, exit pathways, deal structure, legacy, and wealth planning that turn your practice into long-term wealth.

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Strategy Without Implementation Is Why Most Practices Stay Stuck.

The CEO Coaching Program is built on the premise that knowing what to do and getting it done are two completely different things, and that the gap between them is where most practices stay stuck for years. The 10 phases only produce results when they’re implemented, and that’s where our team comes in.

When you join, you’re coached directly by Scott Leune through the full roadmap. From there, a dedicated team of expert coaches works alongside you to put every phase into action, until the systems are running, the team is performing, and the practice is finally working the way it was designed to.

  • 1-on-1 CEO Coaching with Scott Leune
  • A dedicated expert team across every core practice system: financial, clinical, operational, and leadership
  • Hands-on implementation support across the full 10-phase roadmap
  • Strategic planning and execution guidance, not just frameworks
  • Training and alignment for both the owner and the team
  • A structured, sequenced path, not disconnected advice you have to
    assemble yourself

This Is Built for the Driven Dental Entrepreneur

The CEO Coaching Program isn’t for dentists looking for incremental improvement. It’s for practice owners who are done collecting advice and ready to step into the CEO role: building a business that runs without depending entirely on them, leading a stronger team, growing profitably, and creating real long-term wealth.

CEO Coaching is the right fit if:

  • You own or lead a dental practice
  • You want stronger systems and tighter financial control
  • You are serious about growth, profitability, and leadership
  • You are ready to be coached, challenged, and held accountable
  • You want a clearer path to wealth, freedom, and long-term value
  • You’re done collecting advice and ready to actually implement it

See If CEO Coaching
 Is Right for You.

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I had four practices and was making less money than when I had one. Scott helped me cut what didn’t work, focus on what did, and rebuild the practice the right way. Today I’m taking home more than I ever have, working a schedule that lets me actually be a dad, and finally building the company I
always wanted.
I had a procedure I was passionate about but didn’t know how to build a real business around it. Scott and his team helped me redesign the practice to handle the production, then branded and marketed it in a way that made us stand out in Austin. Standing out in this market isn’t easy. With Scott and his team,
we did it.
This level of coaching doesn’t really exist in Canada. I doubled my take-home pay in six months working with Scott and his team. The way they think about practice growth is on a different level than anything I had access to up here. If you’re a Canadian dentist serious about scaling, this
is the program.
Dr. Warcup
Dr. Justin Warcup
Fort Worth, TX
Dr. Lance Loveless
Dr. Lance Loveless
Austin, TX
Dr. Varani
Dr. Omar Virani
Vancouver, Canada
I had four practices and was making less money than when I had one. Scott helped me cut what didn’t work, focus on what did, and rebuild the practice the right way. Today I’m taking home more than I ever have, working a schedule that lets me actually be a dad, and finally building the company
I always wanted.
Dr. Warcup
Dr. Justin Warcup
Fort Worth, TX
I had a procedure I was passionate about but didn’t know how to build a real business around it. Scott and his team helped me redesign the practice to handle the production, then branded and marketed it in a way that made us stand out in Austin. Standing out in this market isn’t easy. With Scott and his team,
we did it.
Dr. Lance Loveless
Dr. Lance Loveless
Austin, TX
This level of coaching doesn’t really exist in Canada. I doubled my take-home pay in six months working with Scott and his team. The way they think about practice growth is on a different level than anything I had access to up here. If you’re a Canadian dentist serious about
scaling, this is the program.
Dr. Varani
Dr. Omar Virani
Vancouver, Canada

Ready to Step Into the Role of CEO?

This is the last coaching program you’ll need. The webinar is free, the 10-phase roadmap is proven, and the implementation support is what turns strategy into a practice that runs the way you’ve always wanted it to. Join us to see exactly how the CEO Coaching Program helps driven dental entrepreneurs build better practices, stronger teams, greater wealth, and the freedom that comes
with finally being the CEO.

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for the Webinar